The Influencer Lifestyle
It is no surprise that the influencer lifestyle has become extremely attractive. We are constantly bombarded with the glamorous pictures and videos put out by content creators. A life where one is paid for following their creative endeavors. People are quick to decry social media as a force for evil. But it has forever changed the creative industries. Allowing people from all walks of life to pursue their passions.
It makes sense that many people would want to become an influencer. But this also means it has become a very competitive career path. With thousands upon thousands of hopeful creatives throwing their hat into the ring each year. And the sad truth is that most of these people won’t ever become a household name. But that doesn’t mean it isn’t worth trying!
The main mistake a lot of new influencers tend to make is trying to appeal to too broad an audience. The true path to success lies in finding your specific audience and creating content tailored to them. Later on, once you’ve built up a name for yourself and a considerable following, you can start to pivot more into other areas. To begin with you need to focus on playing to your strengths. And we are here to help you find your audience.
Market Research
The first step in finding your audience is to narrow down your creative strengths. What sort of content do you want to create? What are you good at? What subjects are you well versed in? Once you know that then you can move onto the most important part of this journey. Researching what type of content, that is similar to what you want to create, are people consuming.
To that end you will want to start following a range of influencers who are creating content within your chosen niche. Spend time studying their content. Looking specifically at which of their posts are seeing the most user engagement. How many likes and comments do each of their posts get? This is the sort of data that will help you better focus your content creation process.
It is also worth looking through Reddit to see what people are saying about these influencers. Reddit is where you will find the widest, and arguably the most unbiased opinions on their content. Individual posts likely won’t be unbiased. But the open forum nature of the site will allow a more diverse discussion. And within these discussions you will find a lot of useful information about what people like and dislike about that type of content.
Beating The Algorithm
Once you have narrowed down your target demographic and done research into the type of content they consume you can start producing your content. We won’t be diving into tips on content creation today. Instead we will be focusing on what comes next once you have created and published your content. And that is beating the algorithm.
Finding your audience is as much about actually ensuring your content reaches their screens as it is about knowing who they are. Social media algorithms, particularly Instagram’s, are tricky things to navigate. These algorithms are designed to suggest content to users based on their past viewing habits and all data points the platform has collected on them. If you’ve ever been on Instagram reels then you will have seen the algorithm in action. The endless series of pictures and videos you see aren’t randomly selected. They have been chosen specifically to meet an assumed desire.
Social media algorithms are unfairly weighted though. They prioritize content that has high user engagement. Or they prioritise content from accounts with a large following. So, until you build up your follower count it is unlikely that your content will show up in people’s feed.
Instagram’s algorithm is the most notorious for this. It is very difficult to naturally beat the algorithm. Which is why automatic Instagram likes are a good solution to this. Content and profile boosting has become increasingly popular with new influencers as it allows their content to be seen by a wider audience. It also has been proven to bring in more natural followers after a short period of time. This doesn’t just apply to Instagram either. There are companies that will help boost your TikTok account as well.